Albert Fouquet, belonging to the most exclusive environment of French high society in the early 20th century, was an expert perfume discoverer.

At every social event in which he participated, he surprised everyone with his refined perfume, which was invariably required by the small circle.

Albert, however, continually rejects interesting proposals to market.

One night, during the summer of 1937 on the French Riviera, he sympathized with a young American student who was driving through France in a convertible car: John F. K.

A few minutes after being presented, JFK had already fallen in love with the essence used by Albert.

The sympathy that John gave off convinced Albert to leave him, the next morning at the hotel, a copy of his anonymous cologne, with a note:

"In this bottle you will find the dose of French glamour that your American sympathy lacks".